Florence and the machine at London Alexandra palace

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After selling out for her London show back in October, Florence and The Machine return with a full UK tour in March.

Special guests for the entire tour will be The Horrors and Spector, who will be opening on all dates (except March 9th when Theme Park will open instead at one of the Alexandra palace dates). It kicks off at The Dublin O2 Arena. However I’m focussing on the performance at the London Alexandra Palace on Thursday 8th, Friday 9th and Saturday 10th March.

Tickets will go on exclusive pre-sale via www.florenceandthemachine.net/tickets from 9am on Wednesday November 23rd. 

They will then go on general sale from 9am on Friday November 25th, the tickets will be priced at £29.50 for all shows in the UK.

A bit of background -> Florence and The Machine is the name of the band which compromises of singer Florence Welch and her band (The Machine). The rest of the band members are: Robert Ackroyd (guitar), Christopher Lloyd Hayden (drums), Isabella Summers (keyboards), Tom Monger (harp) and Mark Saunders (bassist).

But during this blog I will be focussing more on the way Florence markets herself and not as much on the marketing of the tickets for the three dates at Alexandra palace, because as I am writing this the tickets have already SOLD OUT.

The tickets were always going to be snapped up quickly, and there was not much in the way of marketing the tour as it almost marketed itself with its large fan base and word of mouth alongside social media spreading the word.

However by going on shows such as The Jonathon Ross show, preforming at the MTV VMAS and appearing in magazines like Q magazine she is not only promoting her tour but prompting her image and herself which will raise her profile.

These were probably the initial marketing objectives as it would have been known that her UK tour would sell out so the concentration is now on making sure that Flo stays as popular as she can, keeping her existing fans and gaining more, fundamentally to make the most money possible and a large slice of the overall income comes from the live performances so gaining a large audience is very important.